PRET – Marketing


This programme strives to offer a thorough grounding in Marketing Management to those who want to obtain a   qualification in the field of Executive Marketing Studies.


The   Bachelor Degree programme in Executive Marketing Management Studies aims at:

  • Enhancing students’ knowledge and practical skills as Marketing Assistant in both the Public and Private Sector businesses.
  • Enhancing students’ ability in developing marketing campaigns and communication skills.
  • Entry Requirements

Candidates aspiring to under-take training for the award of the   Bachelor Degree in Executive Marketing Management Studies should be holders of the Higher National Diploma (HND) or BTS in Marketing Studies or any other recognised equivalent certificate like DIPET 1.


Fees per academic year three hundred and fifty thousand francs (350 000Fcfa)


Upon completion of the training, graduates can aspire for the following responsibilities and job opportunities in both the Private Sector businesses:

  • Marketing Manager
  • Junior Marketing Consultant
  • Advertising designer and Manager

Language of instruction

The language of instruction is English.

Course Duration:

Two (02) Semesters (One year)

Course Requirements: 60 Credits

  •         Course work: 50 credits
  •         Internship:  5 credits
  •         Dissertation: 5 credits